Fredericks Dairies scoops Grocer Branded Excellence Award!

Fredericks Dairies is delighted to announce that its Del Monte Raspberry Smoothie has won ‘Best Frozen Dessert’ at the prestigious Grocer Branded Excellence Awards 2008.

Winning a Grocer Branded Excellence Award is the highest accolade achievable in the food industry and recognises outstanding products in the branded category. The UK’s No.1 branded iced smoothie lolly underwent a rigorous two-round judging process and fought off stiff competition to claim the title as ‘Best Frozen Dessert’.

Del Monte Smoothies hold a staggering 46% share of the £14.3 million iced smoothie market showing that consumers agree.

David Taylor, sales and marketing director at Fredericks Dairies, says: “We are absolutely delighted to have won this award, it is testament of our dedication to delivering high quality, innovative products that consumers love. We have fought off stiff competition in the category and are delighted with the outcome. It further underpins our dedication to driving growth in the ice cream category.”

Finalists in the category included the Cadbury Crunchie Blast stick (also manufactured by Fredericks Dairies), Unilever’s Magnum Ecuador Dark, Mackie’s Strawberry & Dairy Sorbet and Pudz Heavenly Chocolate Pudding.