Fredericks Dairies are at the forefront of innovation

Fredericks Dairies is at the forefront of innovation with 2008 seeing the launch of an exciting array of new products including Del Monte 100% Juice, Bassetts Jelly Babies wobbly lollies, Cadbury Dairy Milk and Flake tubs, Cadbury Strawberries & Dream stick, Bourneville Deeply Dark stick, Cadbury Fruit & Nut stick, Cadbury Buttons cone and the Tate & Lyle tub.

Ice cream market at a glance

· The total UK ice cream market is worth £725 billion (take home & impulse)
· The take home ice cream market is worth £604 million with branded labels accounting for 65.8% of the market
· Fredericks Dairies is the UK’s leading independent ice cream manufacturer and produces ice cream products under the Cadbury, Tate & Lyle and Del Monte licences and private label contracts
· Fredericks Dairies holds an 7.7% share of the take home market with a value of over £47 million1
· The Del Monte fruit ice portfolio includes some of the UK’s best selling refreshment products and has gone from strength-to-strength in the last five years and growing at 11% year on year
· The Del Monte fruit ice brand is now worth £11.5 million in the take-home market (an increase of 95% in the past two years)
· The total Cadbury ice cream brand is worth £33 million