New for 2008
Dreamy White, Deeply Dark & Nutty!
Three new variants join the popular, luxury Cadbury stick range this year including Strawberries & Dream, Bourneville Deeply Dark and Cadbury Dairy Milk Fruit & Nut. Each variant boasts the quality and indulgence credentials associated with the Cadbury brand and is smothered in real Cadbury chocolate. Other existing products in the Cadbury stick range include Cadbury Dairy Milk and Cadbury Crunchie Blast.
The classic Cadbury Dairy Milk and Bourneville Deeply Dark 110ml variants are available in a three-pack with a ‘mega-buy’ £1.50 on-pack flash to give consumers great value for money. The luxury Strawberries & Dream, Cadbury Dairy Milk Fruit & Nut and Crunchie Blast variants are available in a three-pack with an RRP of £2.39.
A wobbly innovation!
A unique range of exciting Bassetts Jelly Babies Wobbly lollies join the range this year. Guaranteed to take the freezers by storm and entertain all with their ‘wobbly’ proposition, each wobbling lolly contains 25% real fruit juice, no artificial colourings or flavours and only 65 calories per stick.
The Bassetts brand is valued at £69 million and the new Jelly Babies wobbly lollies are guaranteed to appeal to the Jelly Babies brands huge existing fan base. The range is available in four delicious flavours including orange, strawberry, blackcurrant and lime and each emulates their confectionary counterpart with the same decadent texture, just like a real Jelly Babies but with a cool and ‘wobbly’ twist. The new fun Jelly Babies range boasts a colourful eye-catching packaging design giving the product strong stand-out in the freezer and is easy for mums to read.
Bassetts Jelly Babies wobbly lollies are available in an assorted eight-pack with and RRP of £1.99 and an impulse format with an RRP of 50p per stick.
To share or not to share?
Two luxury Cadbury ice cream tubs join the Cadbury portfolio this year sporting a new premium square tub design and labelling to convey the quality of the product. Each 1 litre tub is filled with creamy Cadbury ice cream made using real Cadbury Dairy Milk chocolate to deliver all the indulgent credentials you would expect from Cadbury.
The range is available in two flavours including Cadbury Dairy Milk and Cadbury Flake with an everyday premium price point of £2.79 per 1 litre tub.
A cool way to your 5 A Day!
A new 100% Juice range will be joining the existing range from March that boasts unique fruit credentials and is the first branded range of fruit ices on the market to earn the Food Standard Agency (FSA) certified 5 A Day message.
Available in Orange and Pineapple flavours, each 75ml lolly is 100% real fruit juice, contains only natural ingredients and is free from artificial colours, flavours and preservatives. Each variant boasts vibrant, modern packaging that highlights the real fruit content and the 5-a-day message to create strong stand-out and drive traffic to the freezer.
Both the Del Monte 100% Juice Pineapple and Orange variants will be available in a 3-pack with a RRP of £1.99.
Tate & Lyle style
Iconic Lyle’s Golden Syrup is renowned for its sweet and luxurious flavour. Fredericks Dairies has created the ultimate melt-in-the-mouth dessert to tempt the nation. The new, luxury Lyle’s Golden Syrup tub is a combination of creamy ice cream with real sponge pieces and swirled generously with a real Lyle’s Golden Syrup sauce.
An iconic green tub gives the product maximum stand-out in the freezer with a premium price point of £2.79 per 1 litre tub.