To celebrate the beginning of the ice cream season, Fredericks, the UK’s largest independent ice cream manufacturer are holding their third annual National Ice Cream Week – which launched two years ago in a blaze of headlines.

Fredericks are aiming to get the biggest scoops in the headlines, in the supermarkets, in the gardens and on the beaches and boldly go where no other ice cream manufacturer has ever gone before!

The campaign will kick off on Monday 30th May with a series of events from Cadbury Ice Cream and Del Monte Ice Refreshment and a with a free Cadbury ice cream giveaway in the Sunday Mirror on 5th June.

During National Ice Cream Week the public will be able to vote for their favourite British beach in the second annual ‘Flake 99 Great British Beach Awards’. The nominated beaches have been shortlisted by a panel of experts including Visit Britain, Visit England, Sunday Times, Mail on Sunday, The Daily Mail with the winner being announced on Monday 7th July.

For further information visit www.nationalicecreamweek.com

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