National Ice Cream Week 2012
To celebrate the beginning of summer on June 1st, Fredericks, the UK’s largest British independent ice cream manufacturer are holding their fourth annual National Ice Cream Week.
Boldly going were no other ice cream brand has gone before the campaign kicks off on Friday 25th May with a competition to win a £10,000 Cadbury Golden Lolly Stick in Covent Garden at our ‘Cold Vault’ in London’s Covent Garden between 25th-27th May where Cadbury will be giving our free Cadbury Dairy Milk Ice Creams to celebrate summer.
On Monday 28th May R White’s launch a recreation of the iconic ‘Secret Lemonade Drinker’ advert. 39 Years after the ad ran on British TV to huge acclaim, the original cast return to reprise their roles in the ‘Secret Lemonade Licker’ which features brand new R Whites Lemonade Ice Lollies.
National Ice Cream Week 2012: R Whites Lemonade Ice Lollies:
The secret R Whites Lemonade drinker from the cult eighties advert is back – but this time he is sneaking downstairs in the dead of night for an R Whites Lemonade lolly.
LONDON EVENING STANDARD
1970s actors reunited for ice lolly remake of R White’s lemonade advert
40 YEARS ON, LEMONADE ADVERT STARS ARE BACK
THE MARKETING BLOG
The fascinating story behind the new ‘I’m a Secret Lemonade Licker’ ad
National Ice Cream Week 2012: Cadbury Dairy Milk Ice Cream Golden Lolly Stick
3 GOLDEN DAYS IN COVENT GARDEN The hottest weekend of 2012. 30 degrees outside. -30 degrees in the Cold Vault. 25,000 Cadbury Dairy Milk Ice Creams sampled. 8 Finalists. 8 Cadbury Dairy Milk Ice Creams to choose from. 1 Winner of a £10,000 Golden Lolly Stick. Thanks to everyone who came, who sampled and who conquered.
More than 25,000 people turned out to Covent Garden on the hottest weekend of the year to taste the Cadbury’s Dairy Milk ice cream and one of them was the lucky winner of a £10,000 Golden Lolly Stick.
For further information visit www.nationalicecreamweek.com
View coverage from National Ice Cream Week 2011.