This is not Ice Cream, this is an Adventure

Our business is in a constant state of flux: reinventing and remoulding ourselves for the next challenge, hungry for new ideas and opportunities. To this end we scour the globe looking for the latest ideas and trends and have established an Innovation Exchange where we can share our thinking with our brand and retail partners.

Ice cream is one of the world’s greatest socialising agents but an exciting product has been strangled by drab merchandising and a poverty of imagination. With the Innovation Exchange, Fredericks presents a new cool-age – a world of unexplored opportunities where you can liberate yourself from ordinary ice cream.