Cadbury Ice Cream Radio Ad
As Smooth As Ice
A life-size ice sculpture of the iconic The Man from Del Monte featured as part of a sampling campaign for our range of Del Monte iced smoothie tubs and sticks. The activity took place at Tesco stores across the UK in July.
Winner Cadbury Flake 99 Great British Beach Awards Announced
RHOSSILI BAY IN SOUTH WALES REVEALED
AS BRITAIN’S BEST BEACH
Fredericks, the UK’s largest independent ice cream manufacturer, have announced Rhossili Bay in South Wales as the winner of the Cadbury Flake 99 Great British Beach Awards, a celebration of our nation’s best and most treasured seasides.
Competition was fierce, but the British public made up their minds; securing a massive 47% of the votes, Rhossili was the clear winner, followed by Tresco in the Isles of Scilly (19%) and Blackpool and Margate (both on 10%).
Defying stiff competition from resorts packed to the gills with everything from rollercoasters to candy floss, Rhossili represents a more idyllic beach holiday. Bearing the might of the Atlantic swells, shipwrecks dot the bay which now play host to great surf for boarders. It also has the most essential of ingredients; three miles of golden sands expanding into the horizon.
The poll, fronted by TV personality Jeff Brazier, attracted over 7,700 votes across a three week period from Thursday 6th – Sunday 30th May.
The winner was one of 24 shortlisted beaches from eight regions across the UK, nominated by panelists including David Else Lead Author of Lonely Planet, Frank Barrett Travel Editor of the Mail on Sunday and wildlife expert and TV presenter Bill Oddie
Ice little earner for leavers
Ice work…King Somborne Primary School’s ice cream sale
Cadbury Icecreamland
Every year Cadbury Icecreamland surpass themselves in providing unique and thrilling environments for their lolly-licking patrons and aficionados.
Their latest jape is to challenge fans to eat a Cadbury Flake 99 ice cream
upside-down on a rollercoaster at speeds of over 40mph and pulling over 3Gs – and then repeat the same feat going backwards whilst being splattered in a veritable blizzard of Cadbury ice cream.
Gaze on in breathless amazement as our indefatigable fans rise to the perilous challenge of the ultimate white-out-knuckle ride. Buckle up boys and girls and get your wet wipes ready…things are about to get very messy.
For more information on Cadbury Flake 99, please visit: www.cadburyicecreamland.com
Cadbury commits to Frederick’s Dairies for another decade
Frederick’s Dairies is celebrating a renewed contract to make Cadbury ice creams – with a £9m investment and new licensing partnerships with Tangerine and Vimto.
The supplier will manufacture Cadbury’s ice creams for the next 10 years, including the lucrative London 2012 Olympic Games, for which Cadbury is t the official ice cream and confectionery provider.
Although sales are already flying for Frederick’s – up 7.2% to £47.1m [Nielsen 52 w/e 28 February 2010] – the company said the renewed deal had given it ‘the security to invest and expand’.
100 years of ice cream heritage
With over 100 years of ice cream heritage from co-developing the Mars Bar ice cream to re-inventing the iconic Cadbury Flake 99 cone, Fredericks have excelled in producing every kind of cool you can think of. From the sharing indulgence of Cadbury, to the super-fruit iced bliss that is Del Monte, Fredericks are cutting edge pioneers of contemporary cool and beacons of innovation and independence. Funky, irreverent and authoritative, Fredericks now enjoys retail sales in excess of £80 million at RSP.**
If you thought you knew ice cream, think again.
The Adventure Continues in 2010…
• £9 million investment in major new PR campaign to follow our award winning 2009 campaign
• National Ice Cream Week 2010 to be a nationally staged event
• Call our new Impulse Team on 0845 606 7676
• Partners to Cadbury, the official treat provider at the London 2012 Olympic and Paralympic Games
*As awarded by the International Ice Cream Consortium Oct 2009
**Source: TNS Data 52 w/e 4th Oct 2009
